Rachel Choffin is a seasoned video leader, project manager, and content strategist with a proven track record of scaling production teams and driving audience growth. 

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​Rachel thrives at the intersection of creativity, analytics, and operational excellence. She developed and implemented content systems that streamlined workflows.

 

Her proactive approach to team-building also revamped the hiring and onboarding process, significantly improving retention and team cohesion.

 

Before DailyMail, Rachel led a successful freelance production career, working on Dancing with the Stars, behind-the-scenes celebrity features for Rolling Stone and US Weekly, and the Daytime Emmy-nominated web series EastSiders. She also gained industry exposure through internships at BuzzFeed, Bravo, Capitol Records, and CollegeHumor.