About Rachel

Rachel Choffin is a seasoned video leader, project manager, and content strategist with a proven track record of scaling production teams and driving measurable audience growth. As the LA Head of Video at DailyMail, she built and led a high-performing team of video editors and producers, doubling output from 30 to 60 videos per day while increasing video viewership by 30% year-over-year through data-driven strategies and SEO optimization.

With a collaborative and results-oriented leadership style, Rachel thrives at the intersection of creativity, analytics, and operational excellence. She developed and implemented content systems that streamlined workflows across editorial, social media, and sales teams, ensuring cohesive storytelling that aligned with business goals. Her proactive approach to team-building also revamped the hiring and onboarding process, significantly improving retention and team cohesion.Rachel bolstered her content strategy expertise by earning a Google Data Analytics Certificate, adding SQL, R, and advanced data visualization to her toolkit—skills she actively leverages to inform content decisions and optimize performance.

Before DailyMail, Rachel led a successful freelance production career, contributing to projects like Dancing with the Stars, behind-the-scenes celebrity features for Rolling Stone and US Weekly, and the Daytime Emmy-nominated web series EastSiders. She also gained diverse industry exposure through internships at BuzzFeed, Bravo, Capitol Records, and CollegeHumor, setting the foundation for a versatile and adaptive career.

Passionate about the evolving media landscape, Rachel seeks opportunities where she can lead content teams, scale creative operations, and apply data-driven insights to fuel audience growth and brand storytelling.